Agencies

+rehabstudio

Google AdWords Game Discovery

User Experience Designer (UX) (1 month)

+rehabstudio worked with Google to explore an innovative AdWords Express sign-up process.

Engaged as UX Designer to prototype a game to collect key words, target audience, budget and copy. Collaborated with multi-functional teams; mapped out existing sign-up process; contributed to ideation and user research sessions; planned and designed user journeys to address business and customer needs; and demonstrated prototypes to the Account Manager.

Succeeded in delivering the prototype, highlighting the game as inefficient and unviable, saving significant development time and money.